Entries by Glenda Parker

Non-Profit CRM Trends 2017

In 2016, we launched our first ever independent research report, CRM Projects: why do they succeed or fail? The research was conducted across the entire non-profit sector, and we were encouraged and inspired by the level of response and the excellent feedback we received when the report was launched last November. A lot can happen […]

Membership Management and Technology – Article 4

  It’s about business processes In the final of our four-part series of articles on membership management, we look at why it’s important to review business processes up-front. Implementing any new CRM system or technology provides the opportunity to assess and challenge what you are currently doing as an organisation – and how you are doing […]

Developing a Persuasive CRM Business Case

CRM is a business strategy that incorporates business processes, people, culture and technology. Every CRM initiative should therefore start with a strong business case that takes all of these elements into consideration. Reading this article will allow you to understand how to establish a persuasive CRM business case, achieve organisational buy and ensure project success. […]

Membership Management and Technology – Article 3

It’s about ideology In the third of our four-part series of articles on membership management, we look at why ideology needs to be part of your thought processes. One of the benefits of assessing technology needs is that it can prompt you to take a fresh look at your organisation’s ideologies, or beliefs. There are […]

Membership Management and Technology – Article 2

It’s about culture In the second of our four-part series of articles on membership management, we look at why culture is so important. One really important aspect to consider when looking at membership management is your organisational culture. The technology you choose must be a ‘good fit’ culturally for your organisation, otherwise you will face […]

Membership Management and Technology – Article 1

It’s technology – and a whole lot more In the first of our four-part series of articles on membership management, we look at why it’s a lot more than just technology. There’s a temptation to view technology – whether it’s CRM, CMS or whatever – as some sort of panacea when it comes to membership […]