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Client story

Hart Square educates ASCL on the choice of a new CRM

The Association of School and College Leaders (ASCL) is the professional association and trade union in the UK for secondary school and college leaders.

ASCL decided to review the Iris Integra Customer Relationship Management (CRM) system it uses to manage its membership, the organisation sought the help of Hart Square.

Key benefits

  • Institute-wide access to centrally stored knowledge on members, their interactions and relationships with ASCL
  • Intelligence relating to individual members in one place
  • Streamlined business processes, including event and conference management, consultancy and training.

“We wanted real CRM specialists with membership experience. When we talked to Hart Square it quickly became apparent that they knew and understood the market very well and had a grasp of all the key vendors and their solutions. They also seemed really easy to talk to and work with.”

Sara GadzikCommunications Director at ASCL