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Client story

City & Guilds develops successful sales and marketing with new CRM

City & Guilds is a global leader in skills development, operating in over 80 countries. Over the last 20 years more than 20 million learners have received a C&G certificate.

All four of C&G’s business units were keen to utilise a new CRM to support and underpin their sales and marketing activities. C&G engaged Hart Square to help meet these objectives.

Key benefits

  • Quickly identified the right CRM supplier for the organisation’s needs
  • Project de-risked through Hart Square’s CRM knowledge and expertise
  • Maximised future investment in new CRM

“Hart Square organised and ran around 18 workshops, involving over 100 people. They made us realise that we share many of the same processes. Hart Square’s cross-functional workshops and interviews ensured that those processes were captured at an organisational level.

We really value Hart Square’s involvement in giving us full insight into our business requirements and the solution we needed. They are completely vendor-agnostic, very knowledgeable and flexible.”

David Morgan, Director of Marketing and Customer Experience, City & Guilds